This is a very early presentation gun cleaning kit marketed by Hoppe's. The .22 cal. rod (which can be used for anything larger) is stainless steel, not like the aluminum ones available today. Comes with numerous bore brushes, Hoppe's #9 solvent, patches, and rod tip. All in a nice presentation wood box.
The current kits like this available today are $100, and the rods are aluminum.
$35